Offer an entire roasted or fried chicken along with appropriate side dishes as a family-style or large-format specialty.
For extra flavor and moisture, place seasoned butter under the skin of roasted or baked chicken, or use it to finish a hot chicken breast straight off the grill.
Experiment with regional American chicken specialties like Brunswick stew or chicken and dumplings.
Turn chicken salad into a signature with the addition of nuts, dried fruit, fried wonton noodles, blue cheese, or a snappy sauce flavored with wasabi, curry, or sriracha.