To Your Health
The pandemic has accelerated an already growing trend of health awareness among the public, including the high-growth category of functional beverages (which includes energy drinks, immunity boosts, fortified juice, sports drinks, and dairy alternative drinks, as well as enhanced water products, ready-to-drink tea, and coffee).
Although many of these beverages are marketed in CPG packaged form, operators can create their own health-affirming offerings by incorporating beneficial ingredients such as superfoods (berries, coconut water, kale, turmeric, honey), vitamins and mineral supplements, and nutritional boosts (activated charcoal, matcha powder, baobab) into juices, blended drinks, and even cocktails.
Another possibility is upgraded kombucha, such as turmeric-ginger or mango pineapple. Datassential puts four-year growth of this fermented, slightly fizzy tea beverage at 317%,3 and plant-focused and locavore menumakers in particular are putting their own stamp on the beverage with added ingredients like passionfruit, pear, and cayenne.