The plant-based trend has also hit the beverage side of the menu—good news for consumers and operators alike. You’ve heard of farm-to-table; now consider garden-to-glass, where fruits and vegetables are highlighted in beverages. They speak to freshness and seasonality, and they’re particularly appealing to Millennials and health-conscious consumers.
Offer more fruit, vegetable, and blended-produce juices, along with coffee and tea—the world’s most popular plant-based beverages.