WHAT TO KNOW: Like all demographic groups, Z can be a study in contradictions and contrasts. Yes, they’re tuned in to health—globally, about 54% say they sometimes avoid meat, says Euromonitor—but they also are devoted to chips and cheese crackers, quick-serve meals, and all kinds of indulgences.
WHAT IT MEANS: Hey—like generations that have preceded them, Zs are human with a full spectrum of food preferences, tastes, and whims.