DINERS EXPECT TO EXERCISE THEIR RIGHT TO ORDER MEALS ACCORDING TO WHIM, NEED, HUNGER, INTEREST, DIET, CURIOSITY, AND DESIRE. INCREASINGLY, IT’S SMART TO HAVE MENU OPTIONS THAT RESPOND TO THESE SPECIAL INTERESTS
Have it your way, once a burger chain’s marketing slogan, has morphed into a mantra for many diners, an expectation that menus will include options for all their preferences, whatever they happen to be. As reported on WebMD, the U.S. Centers for Disease Control and Prevention found that one in five Americans is following a special diet. Whether adhering to a medically advised food regime, trying out the latest diet, or simply eating up and down the delicious spectrum of available choices, diners appreciate menus that are tailored to their dietary needs. In an era of pared-down menus and controlled inventory, however, the challenge for operators is to make sure these selections are broadly appealing, not only for a small group but, indeed, for all patrons.